Tucson | 2012 Kelley Blue Book Best Resale Value Awards
One of the Top 10 cars with Best Resale Value according to Kelley Blue Book’s kbb.com
The stylish and fuel efficient 2012 Tucson CUV secured a spot on Kelley Blue Book’s Best Resale Value Award Top 10 list. Kelley Blue Book, the leading provider of new and used vehicle information, announced the vehicles expected to best retain their value over the next five years.
“Hyundai’s year-over-year gain in average residual value of 4.5 percentage points was one of the best in the industry,” said Eric Ibara, director of residual value consulting for Kelley Blue Book. “Throughout the last 18 months, Hyundai introduced redesigns that amazed and delighted the industry and car buyers. Among this year’s top 10 model winners, the Hyundai Tucson is holding its value exceedingly well, gaining more than 10 percentage points from last year with a 60-month residual value of 45.3 percent. With Hyundai’s improvements in styling and performance that result in more consumers shopping Hyundai vehicles, this brand is clearly one to watch.”
Kelley Blue Book’s annual Best Resale Value Awards recognize current and forthcoming vehicles for their projected retained value throughout the initial five-year ownership period. Since depreciation (or loss of value) is typically a car buyer’s primary expense during ownership, these awards are designed to help consumers make more informed car-buying decisions.
“Tucson does an excellent job of artfully combining state-of-the-art safety features, design and affordability, allowing it to retain a high value throughout the course of ownership,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “Hyundai is proud to offer its Trade-In Value Guarantee as part of Hyundai Assurance and this program is made possible due to the strength of Hyundai vehicles’ residual values, like the Tucson.”
For the entire awards lists, visit the Best Resale Value Awards story at kbb.com.
KELLEY BLUE BOOK (kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup-trucks, cars, hybrids and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.
KBB.COM: HYUNDAI OWNER LOYALTY SPEEDS PAST HONDA, REPLACES TOYOTA TO TAKE NO. 1 SPOT
Hyundai Values Outperform Segment; Sonata Recently Breaks into Top 10 Most-Researched New Vehicles List
IRVINE, Calif., March 15, 2010 – According to the latest Kelley Blue Book www.kbb.com Market Intelligence data, brand loyalty for Hyundai recently surpassed that of Honda and Toyota, leading Hyundai's brand loyalty to the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com. In addition, Hyundai values have been outperforming the car segment average, and the all-new Sonata recently emerged on the kbb.com Top 10 Most-Researched New Vehicles list.
When comparing February 2010 data to Q4 2009, Korean import automaker Hyundai has seen the greatest recent increase in loyalty, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent. This surge leads Hyundai to the top spot in brand loyalty on kbb.com for the first time in recent history, up from third place in Q4 2009.
In the same timeframe, Toyota fell from the No. 1 spot to third place and Honda continues to hold steady at second place. A fewer percentage of Toyota owners are looking at new models within the brand, down 4.4 percentage points to 53.3 percent, driving Toyota loyalty to third place. Meanwhile, holding steady in second place, Honda owners looking at new models within the brand have increased by 0.7 percentage points to 55.8 percent.
In addition, the Hyundai Sonata recently broke into kbb.com's Top 10 Most-Researched New Vehicles list for the first time. In February 2010, the Sonata was the fifth most-researched new car on kbb.com, with only perpetual 'Top 10 Most-Researched' mainstay Honda and Toyota models such as the Accord, Civic, Camry and CR-V ahead of it.
Furthermore, according to Kelley Blue Book Values data, throughout the month of February 2010 Hyundai outperformed the overall car segment average by a healthy margin. Hyundai values increased 2 percent month-over-month, relative to a 0.3 percent increase for the entire car segment.
"Hyundai is clearly benefiting from 'a perfect storm' - a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson, while Honda's mainstream vehicles like the CR-V and Accord are a bit stale in the marketplace and Toyota is experiencing a huge consumer perception crisis," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers. Hyundai's main challenge in the near future will likely come from domestic automakers like Ford and GM as they gear up for battle over buyers starting to look for a change from 'Camry-land.'"
This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book's kbb.com, and compared loyalty data from Q4 2009 to February 1 – 28, 2010. The Kelley Blue Book Values data within this release represents month-over-month used-vehicle depreciation percentages. | 
